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Celebrities create both positive and negative impact on the youth and it absolutely depends on how every individual perceives it. Media today plays a major role in creating celebrity influences among the youth. They create a brand image for every celebrity and make them believe that it is the true habit of all celebrities. Irrespective of its credibility, youth start to follow the ideals and principles of their favorite celebrities, which they come to know through the penetrative online and television mass media.

With all the latest social networking websites, youth are able to track the likes and dislikes of all celebrities. They are able to know their favorite songs, their favorite music and musicians, books they like and what food they prefer to eat and where. These websites act as a connecting tool between the celebrity and the public. Youth, who are highly influenced by their favorite celebrities, tend to imitate them in all possible aspects. Even simple information such as their favorite dresses, favorite holiday spot and preferred television channel are given high preference in the media. Celebrities create both vulnerable as well proactive influences, but which side of coin faces the sky are mostly the negative aspects. Celebrities have created the image that love is the key to unlock the happiness in life, through all their movies. This is one of the main reasons why youth today, blindly fall in love and get their life ruined in most cases. Girls tend to imitate their favorite heroines, not just by attitude but by changing their physical appearances and outlook.